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We have stayed in our lane for the last eight years and have cracked the formula for advertising on YouTube.
We have successfully run YouTube ad campaigns for large multinational brands such as HelloFresh and 4Patriots as well as smaller D2C and service-based brands – several of which have crossed the $1m/mth mark in profitable ad spend.
But what really lights us up is partnering with online training brands like you, to scale your campaigns like never before.
Which means…
We put our credit card on file, not yours.
Yup, you heard that right.
We don’t subscribe to the traditional “monthly fee + percentage of ad spend” financial model (it just doesn’t work, but that’s a conversation for another time).
Instead, we prefer working towards performance-based relationships where we fund the advertising and you pay for results. This financial model changes everything.
You see, when you’re paying on a “pay per lead” or “cost per sale” basis, you are no longer a client. We become partners.
The only way we can make any money is to deliver you results by building profitable, scalable campaigns that grow your company.
You no longer have to rely solely on Facebook ads to grow your business…
You no longer have to pay 10-20% of your YouTube ad spend to an agency that may or may not get results…
You no longer have to bet the future of your business on an agency that could drop you like a hot potato (or downgrade you to “junior” media buyers) the moment a bigger client comes along…
You no longer have to figure this out by yourself…
And you no longer have to worry about missing out on a huge opportunity to grow and scale your company (because this is the power of YouTube ads – and yes, we have data to prove it)…
Instead, you can feel assured that your account is in the right hands, with an expert team handling it for you… Getting bigger and better results each month.
We are in this together — a true partnership.
We know exactly what’s working now on campaigns that are profitably spending 6 and 7 figures a month on YouTube. And we use our expertise to build profitable, scalable campaigns that grow your online training company like never before. Just imagine how that would transform your business?
YouTube advertising isn’t right for everybody. This means we work on an application basis. We will start by asking you a few short questions. Assuming you meet our qualification requirements, we will then be able to get things started.
We are a performance-based agency which means we will put our credit card on file, not yours. This means we carry a lot of risk and have no other option than to go all in. Put simply, we live and die by generating results.
This is exactly why we’re not an agency with hundreds of clients. We need to be very selective about which brands we work with.
Even with our qualification process, we can’t control absolutely everything so in some instances, we share some of these early risks with you by getting started with a 90 Day Pilot Program.
We will kick things off with a 90-minute strategy session with Tom Breeze. This is where we will develop your Master Ad Plan (M.A.P.). After your M.A.P. session, you will be assigned your very own Account Manager who will work with you to complete the necessary onboarding forms. These forms and the M.A.P. session will be shared with the entire team so we are all on the same page.
Our Ad Buying specialists will begin the process of finding and building many search-based and interest-based audiences so that when your ads are ready, we can get started immediately.
Our expert creative team will begin developing the ad concepts and ideas from your M.A.P. into scripts and storyboards for you to review and add input.
Once you love the scripts and storyboards, we leave the production to you. Just upload the footage when you are ready and our post-production team will work their magic, including creating various iterations to test.
Whilst you’re shooting videos, we’ll be working with your team to make sure attribution, tracking and reporting are as accurate as possible.
We’ll be testing from day one; refining your audiences, demographics, devices, locations, ad variations and so much more.
Our job will be to test aggressively to find winning ad creative and audience combinations so that when we move to our performance-based relationship we’re able to dial in and scale.
Once we have enough data, we’ll begin the conversation about moving to a performance-based partnership. We’ll look to find a win-win deal based on a cost-per-lead, cost-per-sale or profit share agreement so we can start the process of scaling up and growing your company.
As founder and CEO of Viewability and Ad Buyers Club, Tom Breeze has overseen $22.2million in ad spend over the last 12 months alone.
He has been running YouTube ads for over a decade. More recently, Tom launched an exclusive, performance-based YouTube advertising club, Ad Buyers Club, where he shares bespoke advice with his members and gives them access to his entire expert team and network of contacts.
Tom and his team at Viewability have cracked the formula for advertising on YouTube. Viewability is a performance-based agency, which means they only get paid when they get results.
So when they say they’ve cracked the formula, they mean it. Because otherwise, they wouldn’t be working with some seriously impressive partners.
With a Masters in psychology, Tom is an author and trainer, speaking at conferences worldwide.
But his real passion lies in helping small online training businesses grow and scale like never before.
You don’t just have to take our word for it…
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