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✅ The importance of knowing what YouTube content is working, why it is working and how to improve your existing YouTube content
✅ How to run YouTube ads that profitably drive leads and sales
✅ How effective YouTube ad campaigns can reduce the cost of acquiring qualified leads
Our client lacked the time and insights to grow their YouTube channel. They didn’t have clarity around what was working and what wasn’t working.
Their cost per booked call was high, and they weren’t effectively driving leads from the content they were creating.
The first step we took was to get certainty around the content they were creating to determine what was working and what wasn’t working with our free Xray tool.
No more guesswork, no more shooting in the dark. The Xray gave our client the certainty they needed to improve their content.
How? Well, the never-before-seen data insights showed our client what types of videos they should be creating to boost retention. Retention is crucial when it comes to driving leads and sales from YouTube content as it gives the viewer a chance to know, like and trust you.
But that’s not all. The Xray also revealed the ideal videos to promote using our unique AMPLIFY strategy, which focuses on getting the best content in front of the brand’s target audience for as little as $5 a day.
This is how you profitably drive leads and sales at the same time as supercharging channel growth and strengthening a brand.
And unlike direct response YouTube ads, this strategy didn’t require our client to create a new type of ads because it all comes down to promoting the content they were already creating.
Armed with the knowledge that the Xray tool had given us, we built In-feed campaigns.
Our client’s content appeared in key areas such as the YouTube search results, Watch Next and the Home Feed of their ideal customer.
Thanks to our unique AMPLIFY strategy, our client was advertising on YouTube in a way that their customers loved.
They were delivering value with their content before asking for an opt-in or sale, and they didn’t have to rely on big claims or hype to get their target audience to take action.
YouTube also loves this way of advertising.
By creating good content with strong retention, viewers will stay on the platform for longer – which has a direct impact on the cost of advertising.
This means we were able to build really cost effective campaigns for our client.
In our first month of activity, we were able to increase the number of calls at the same time as reducing the cost per booked call by 52.62%.
By the second month, we had decreased the cost per book call by 66.32% while further increasing the number of booked calls.
Within three months, we had reduced the cost per book call from £442.34 to £89.64.
That’s a whopping 79.74% reduction in the cost per booked call.
That’s the beauty of this content-first approach.
Viewers are given a chance to know, like and trust the brand before they are asked to book a call.
(This is how you say goodbye to curiosity clicks and hyped-up messaging which hinders brand growth.)
We partnered with our client to get their best content seen by their ideal customers, by advertising on YouTube in a way that the platform and their customers love.
This approach was the driver behind the brand’s success. And it all starts with an Xray.
Our client used our free Xray software to:
#1: Identify their best content for amplification. This allowed us to get their top content seen by their ideal customers to profitably drive leads and sales alongside supercharging their growth.
#2: Get certainty around what content to create going forward. In conjunction with our content frameworks, they were able to take the never-before-seen actionable insights and suggestions to reliably create killer content that they knew their target market would love.
You don’t just have to take our word for it…